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Drones in Real Estate

How Drones Have Changed Real Estate Marketing continued.....

Some agents claim that drones are the most important new technology to enter real estate marketing since the internet. It’s easy to see why.

Using flying cameras, real estate photographers are producing dramatic, sweeping shots of landscapes, ocean and mountain vistas and seamless fly-arounds of gorgeous home exteriors They are also taking shots of homes never before imagined, Like… flying down onto a property from 1,000 feet in the air; highlighting the details of a large, expensive property in dramatic form; then, flying fast 2 feet above a driveway right up to the front door…

Camera drones and their ground-based cousins, Glidecams, are also being used to tour the inside of a home, creating flowing, whole-house motion tours in ultra HD that can rival a Hollywood movie…

Also, should the lighting or weather during the day go against us we can simply land our drone and wait for the next window of opportunity. Even with a window of only a few minutes, we can launch our drone and get the required shot, something manned aircraft can never do. We film many weddings from a different perspective using 360 videos and UAV’s which result in a truly amazing capture of the day.

As technology has improved, drones are still able to shoot in full HD and create amazing aerial videos, 4k and higher without sacrificing any quality. In fact, there are more and more gimbals (professional 3-axis stabilisation systems) coming onto the market to accommodate the wide variety of cameras. This allows aerial filming companies to swap out the type of camera they wish to use, depending on the type of footage one is looking to capture.

HD Drone Camera

360 Degree Panoramic Views

We are taking 360-degree interactive panoramic virtual tours to the next level with the introduction of drones. It is now possible to create aerial 360° panoramic tours from a unique perspective… The Sky! Offering the viewer a full 360° horizontal view as well as a vertically 180° view up and down.

We always remove the drone itself from the panoramic tour, providing the viewer with a totally uninterrupted view in every direction. This approach leads to a more polished and professional look for your brand. Furthermore, when combining the aerial panorama(s) with our ground 360° panorama(s), you literally have every space and angle covered.

Take the tour one step further and add interactive tags that are embedded into the tour to give the viewer an incredibly immersive and informative experience. The tags can open an external website, play a video or simply open a pop-up window with further details about your brand and company.

We are also one of a few number of companies that can combine both still and video seamlessly into the same 360° virtual tour, bringing the tour to life. The video could be a feature in a house, such as a roaring log fire, which we embedded in the rookery barn’s sitting room panorama. Another example, for a car dealership, could be someone opening a car in the showroom and getting in and starting up the car, to someone welcoming the viewer to a hotel and presenting its amenities and rooms to potential guests

The NAR Weighs-In on Drones

One day soon, drone video or photography in real estate listings may be a minimum requirement in many markets. That’s because from the top-down, the real estate industry is embracing drone/UAV photography as an important and valuable emerging technology.

As Tom Salomone, president of the National Association of Realtors put it, Drone technology offers a tremendous opportunity for the business of real estate and the broader economy. That’s why NAR continues to support the integration of drones into the National Airspace and a regulatory landscape that allows for the responsible commercial use of drones.

The NAR recently compiled a Field Guide to Drones and Real Estate. It’s worth taking an hour to read the materials they’ve compiled.




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